Website Design basics : 8 things every start-ups should know

If 8 is your lucky number then this should be working in your favour; otherwise this post should still bring you some benefit; the only disclaimer would be that this is intended for readers who has minimum or no understanding on basics of ‘website design’. We believe this should help any start-ups considering or planning their website design.
web design goals

1.Defined Goals

So you may not be the first ‘start-up’ on the planet to launch a website, congratulation for joining the billion others on-line. As of September 2014 the total number of websites are over a Billion and growing, you could visit this site and see how rapidly this is growing.

But the most important question you should ask is “Why”, are your goals well defined?The reasons can be any like,

1. You want to promote your products or services

2. Your existing business competitor has a website

3. You have an awesome idea that you want to capitalise on.

Whatever it is the reason the “WHY” is very important. This is going to help you better plan for the rest.
website design domain

2.Domain name

So you have a defined reason “why”, great! What follows is your “Brand” name, no we haven’t skipped it without a reason until the following step.

Here’s why, often you’d find the “Brand” or “Name” you had in mind isn’t available on the domain registrar e.g. or, someone else has snapped it before you even checked it out.

So you have to swing back and forth with alternative names like or, eventually you’d find something that you’ll settle upon.
website design branding

3.Branding & Identity

Congratulation if you have already snapped your domain.You have just laid the first brick of your online presence. Now it’s time to focus on your BRAND and IDENTITY.
  • What is brand?

    The perceived emotional corporate image as a whole.

  • What is identity?

    The visual aspects that form part of the overall brand.

  • What is a logo?

    A logo identifies a business in its simplest form via the use of a mark or icon.

In short your visual communication by use of Logo, font, colours, and graphic elements will form your IDENTITY as a BRAND; be it on-line or off-line. So your logo design and strap-line is just part of it.
website design content strategy
website design image content


Content is the king

It becomes transparent why CONTENT is the king. You must use quality contents while doing your website design. In our future blogs we’ll explore some basic strategies in quality content publishing.

irrespective of the publishing platform you see or use every day. Be it your favourite magazine or newspaper you read, the podcast you listen to or the Facebook pages you like.You do so because you like the contents, you like it because may be it is,
  • what you do or believe in

  • Something you learn

  • Something that is visually appealing

  • You find pleasure

And the list can go on but last but not the least, It helps you make a purchasing decision (e.g. a review website or blog); so hopefully you are getting the gist of it. And probably this is your end goal based on the reasons “WHY” you wanted a website in the first place. More clients, better brand awareness, business growth, etc.
Responsive design

5.Responsive Design

Now this is most important key factor in today’s website design. Responsive design is a single fluid design that provides an optimum viewing experience, it helps provide better navigation without needing to pan and zoom or scroll horizontally.

As of today’s date this single element can be a deal maker or breaker for your online visitors. For more clarification you can visit the Wikipedia page here.


You may or may not have heard this jargon before, in a simplest terms ‘how you/or your web developer’ optimises the website’s content to be found in search Engines is SEO or ‘Search Engine Optimisation’.SEO and website design can be intertwined.

Generally you’d come across two types which are
1. Paid or PPC (pay per click ads.)
2. Organic

Let’s focus on organic SEO here.
Now most popular search engine giant like Google has their own algorithm which maintains this behaviour of searching and finding or match making if you like. This algorithm keeps changing (by Google) frequently to prioritise the “relative” finding of what anyone is looking for on the search engines

Hence if someone ever approaches you claiming “I can put you in first page of Google”, it can be little overwhelming, there’re are plenty out there who uses dodgy back-linking practices to get you possibly noticed in the shot-term, eventually you’ll find being penalised by the search engines which can even result in absolute ignorance or no hits of your website.

But if your contents are fresh, defined, provides useful information and maintains consistency it would surely pay off in the long run for a better organic SEO.
Social Media

7.Social Media

It is highly unlikely that the above needs much explanation. Depending on type of your business which social media you chose may vary.

For example if you’re a freelance photographer Instagram, Pinterest and Facebook may be your port of call. It is also good to regularly stay active in social media and gain more engagement of your followers.

The power of social media is beyond the scope of this article but it is a great tool to boost your website’s visibility.

8.Robust Hosting

Most people fail to address or acknowledge how important a good …no great hosting makes. We highlight some of the core reasons
  • Enhanced security features

  • Faster page loading

  • Image compression ability

  • Advanced caching mechanism

  • Scalability

So there you have it, we’ve tried to cover the basics of website designs that you should consider ,we will be covering more within our future blogs. Have more questions? Do check us out or contact us .Thank you.